Advanced Report

• compare event trends over time
• analyze user movement between events
• apply filters and groups
• review charts and exact values together
• save a report for reuse later

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Explore Advanced Report

• Segmentation
• Funnel

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Segmentation

Segmentation helps you compare one or more events over time.

1

Open Segmentation

Start by opening Advanced Report and staying on the Segmentation tab.This is the starting point for trend analysis. From here, you can choose an app, date range, and begin building your report.

2

Add an event

Click Add Event and select the event you want to analyze.Each selected event appears as a block with a label such as A, B, or C. This helps you compare multiple events in the same report.

3

Use Filter by and Group by

Use Filter by to narrow the report to a specific audience or condition.Use Group by to split the event into meaningful segments such as country, city, Android OS, brand, or other properties.

4

Choose chart type and review results

You can switch the chart type based on how you want to view the data:

• Line Chart for trends over time
• Bar Chart for event comparison
• Stacked Bar for grouped comparison
• Pie Chart for distribution view

5

Save the report

After setting up your event selection, filters, chart type, and date range, click Save.Saving helps you keep the same report configuration so you or your team can open it from Product Overview > reports.

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Funnel

Funnel helps you measure how users move from one event step to the next. It is useful when you want to understand user conversion and identify where users drop off.

1

Open Funnel

Funnel starts with step-based analysis. Instead of comparing event trends, it measures how many users completed each next step.

2

Add the first event step

Select the first event in the funnel.The first event becomes the starting point of the conversion flow and is treated as 100% of users entering the funnel.

3

Add more funnel steps

Add the next events in the sequence to measure how users move forward.For example, you may start with Fragment Viewed and then add Back Screen as the second step.The chart and Funnel Table will then show how many users moved from the first step to the next one.

4

Apply filters or group the funnel

Use Filter by to narrow the funnel to a specific audience.Use Group by if you want to compare funnel conversion across segments such as country, state, city, Android OS, or brand.

5

Save the funnel report

Once your funnel steps, filters, and date range are set, click Save.Saving helps you keep the same report configuration so you or your team can open it from Product Overview > reports..