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Ad Failure Insights helps you understand where ads are failing, which ad formats are affected, and which screen or error code needs attention.
1

Review ad company failure cards

The top section shows failure cards for each ad company, such as Admob, Facebook, and Adx.Each card gives a quick summary of failed ad activity. You can compare total users, total failed events, average failure value, and format-wise failure distribution.
Twinalyze Ad Failure Insights company cards
2

Check errors and affected screens

Total Errors shows ad format, error code, error message, total users, total events, and average failure value. Screen Info shows which screens are affected by ad failures.
Twinalyze Ad Failure Insights total errors and screen info

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Common use cases

Use Total Errors to inspect error codes and messages returned by the ad provider.
Use company cards to compare Admob, Facebook, Adx, or other providers by failed events and average value.
Use format-level breakdown to find if Native, App Open, Banner, MREC, Interstitial, or In-feed is causing failures.
Use Screen Info to find which screen or flow is connected to the failure.
Use App Version filter to confirm whether the failure is happening only in a specific release.
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