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Documentation Index

Fetch the complete documentation index at: https://docs.paraminternationalltd.com/llms.txt

Use this file to discover all available pages before exploring further.

Users, events, and properties are the core data model of Twinalyze. In simple words:
ConceptMeaning
UserWho is using your app or website
EventWhat action the user performs
PropertyExtra details about the user or event
Twinalyze identifies user behavior using events and properties. A user performs events, and each event can contain useful properties.

How they work together

1

User visits your product

A user opens your website or app.
2

User performs an action

The action is tracked as an event.
3

Twinalyze adds properties

Properties describe the event, user, device, source, or page.
4

Dashboard shows insights

Twinalyze uses this data to show users, reports, events, and behavior insights.

Simple example

A user opens a product page and clicks Add to Cart.
{
  "userId": "user_1025",
  "eventName": "add_to_cart",
  "properties": {
    "productName": "Hair Clip",
    "price": 299,
    "pageUrl": "/products/hair-clip",
    "device": "Chrome Browser",
    "country": "India"
  }
}
PartExampleMeaning
Useruser_1025Person who performed the action
Eventadd_to_cartAction performed by the user
PropertiesproductName, price, pageUrl, device, countryExtra details about the action

Where to find users in dashboard

Users are available from the left sidebar:
Dashboard → Users
The Users section helps you understand user activity, engagement, retention, and growth.
Twinalyze Users sidebar showing Page Insights, User Engagement, User Retention, and User Growth

Users section includes

SectionPurpose
Page InsightsUnderstand page-level user behavior
User EngagementAnalyze how users interact with your product
User RetentionSee how many users return over time
User GrowthTrack user growth and activity trends
Use the Users section when you want to understand who your users are and how they behave over time.

Where to manage events

Events are available from:
Dashboard → Data → Events
The Events screen helps you view, create, search, and manage tracked events.
Twinalyze Data Events screen showing event list and event controls

Events screen helps you manage

OptionMeaning
Event NameName of the tracked action
Custom Event NameDisplay name or readable event name
SourcePlatform where the event comes from, such as Android, Web, or iOS
Auto StatusWhether the event is auto captured
Manual StatusWhether the event can be tracked manually
StatusWhether the event is active or inactive
VisibleWhether the event is visible in dashboard views
SearchFind events quickly

Where to manage properties

Properties are available from:
Dashboard → Data → Properties
Properties help you manage extra details connected to events.
Twinalyze Data Properties screen showing event properties list

Event vs Property

EventProperty
Tells what happenedGives extra detail about what happened
Example: page_viewExample: page_url, page_title
Example: clickExample: button_text, element_id
Example: add_to_cartExample: product_name, price
Event tells the action. Property explains the action in more detail.

Common event and property examples

EventUseful properties
page_viewpage URL, page title, referrer
clickbutton text, element ID, page URL
screen_viewscreen name, screen class, app version
add_to_cartproduct name, price, quantity
payment_failedamount, payment method, error reason
notification_openedcampaign name, notification ID

Next, learn how Twinalyze automatically captures common events from your app or website.