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Users and events are the foundation of Twinalyze analytics. Twinalyze helps you understand who your users are, what they are doing, and how they interact with your app or website.

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What is a User?

A User is any person who opens or uses your app, website, or platform. Twinalyze can identify users using details such as:
  • Device ID
  • User ID
  • App user ID
  • Email
  • Phone number
  • Anonymous ID
  • Custom user properties
A user can be anonymous at first and later identified when they log in or sign up.

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New User

A New User is a user who opens your app or website for the first time. Example: A person installs your Android app and opens it for the first time. Twinalyze will count that person as a new user.

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Returning User

A Returning User is a user who comes back after their first visit or session. Example: A user opened your app yesterday and opens it again today. Twinalyze will count that user as a returning user.

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What is an Event?

An Event is an action performed by a user. Events help you understand user behavior. Examples of events:
  • App Opened
  • Page Viewed
  • Screen Viewed
  • Button Clicked
  • Product Viewed
  • Signup Completed
  • Payment Started
  • Purchase Completed
  • Notification Opened
  • Video Played

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Auto Events

Twinalyze SDK can automatically track important events without writing extra code. Examples:
  • App Opened
  • App Backgrounded
  • App Foregrounded
  • Screen Viewed
  • Session Started
  • Session Ended
  • Device Details
  • App Version
  • Language
  • Network Information

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Custom Events

Custom events are events that you manually send from your app or website. Example: 
twinalyze.track("purchase_completed", {
  amount: 1200,
  currency: "INR",
  productName: "Premium Plan"
});