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Twinalyze tracks sessions, sources, and campaigns to help you understand how users arrive, how long they stay, and which marketing channels bring valuable users.

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What is a Session?

A Session is a period of user activity inside your app or website. It usually starts when a user opens your app or website and ends when the user leaves, closes it, or becomes inactive. Example: A user opens your app, visits three screens, clicks a button, and then closes the app. This complete activity is counted as one session.

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Why Sessions Matter

Sessions help you understand how often users open your app, how long they stay active, which screens they visit, how many actions they perform, and how engaged they are.

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Common Session Metrics

  • Total Sessions
  • Average Session Duration
  • Sessions Per User
  • Active Users
  • Returning Users
  • Bounce Rate
  • Screen Views Per Session

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What is a Source?

A Source tells you where the user came from, such as Google, Facebook, Instagram, YouTube, WhatsApp, Direct, Referral, Organic Search, or Paid Ads.

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What is a Campaign?

A Campaign is a marketing activity used to bring users to your product. Example: You run a Facebook ad campaign for a Diwali sale. Users coming from that ad are tracked under that campaign.

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UTM Parameters

For websites and marketing links, Twinalyze can track UTM parameters. 
https://example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=diwali_sale