> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paraminternationalltd.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Failure Insights

> Understand ad failures by ad company, ad format, error code, screen, testing device, and app version in Twinalyze.

Ad Failure Insights helps you understand **where ads are failing**, **which ad formats are affected**, and **which screen or error code needs attention**.

<Steps>
  <Step title="Review ad company failure cards">
    The top section shows failure cards for each ad company, such as **Admob**, **Facebook**, and **Adx**.

    Each card gives a quick summary of failed ad activity. You can compare total users, total failed events, average failure value, and format-wise failure distribution.

    <Frame>
      <img src="https://mintlify.s3.us-west-1.amazonaws.com/chartbazaar/images/Ad_failure_1.PNG" alt="Twinalyze Ad Failure Insights company cards" />
    </Frame>
  </Step>

  <Step title="Check errors and affected screens">
    **Total Errors** shows ad format, error code, error message, total users, total events, and average failure value. **Screen Info** shows which screens are affected by ad failures.

    <Frame>
      <img src="https://mintlify.s3.us-west-1.amazonaws.com/chartbazaar/images/Ad_failure_2.PNG" alt="Twinalyze Ad Failure Insights total errors and screen info" />
    </Frame>
  </Step>
</Steps>

***

## Common use cases

<AccordionGroup>
  <Accordion title="Find why ads are not showing">
    Use Total Errors to inspect error codes and messages returned by the ad provider.
  </Accordion>

  <Accordion title="Compare ad companies">
    Use company cards to compare Admob, Facebook, Adx, or other providers by failed events and average value.
  </Accordion>

  <Accordion title="Detect failing ad formats">
    Use format-level breakdown to find if Native, App Open, Banner, MREC, Interstitial, or In-feed is causing failures.
  </Accordion>

  <Accordion title="Debug screen-specific failures">
    Use Screen Info to find which screen or flow is connected to the failure.
  </Accordion>

  <Accordion title="Check version-specific issues">
    Use App Version filter to confirm whether the failure is happening only in a specific release.
  </Accordion>
</AccordionGroup>

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